B.S. in Business Administration (Marketing Management)
A college degree can open doors to higher pay and other forms of career advancement. However, finding the time to attend classes can be difficult for many professionals due to work and other commitments. The University of South Alabama now offers a fully online option to earn a Bachelor’s of Science degree in Business Administration to better serve those who need flexibility.
The online courses curriculum allows the student to complete the program in four years completely online. Students are not required to enroll in a certain number of courses each semester to participate in the online degree program.
The Bachelor of Science in Business Administration (BSBA) degree program is designed to provide students with a strong academic foundation in core business functions. The Marketing Management concentration offers a holistic view of the marketing function, with a special focus on consumer analysis, value creation and delivery, marketing segmentation, and marketing strategy development and execution, within the context of changing and competitive business environments. The Marketing Management concentration prepares students for positions in healthcare marketing, sports marketing, tourism and hospitality, non-profit marketing, financial services marketing and many other growth industries.
Why South?
Affordable. Flexible. Credible.
The University of South Alabama’s online Bachelor of Science degree in Business Administration offers 24/7 online accessibility - attend class whenever and wherever it's convenient.
Students pursuing a bachelor’s degree from the Mitchell College of Business online still have access to:
- Hands-on experience through our internship program.
- University and program scholarships.
- Faculty-mentored research.
- Beta Gamma Sigma Honor Society
- Individualized support from application to graduation with the USA Office of Adult Learner Services.
- Tutoring at the USA Center for Academic Excellence.
- Library services at the USA Libraries.
- Career support at the USA Career Development Center.
- Veteran services at USA Office of Veterans Affairs.
- Alumni connections through the USA National Alumni Association.
- Confidential, free counseling and crisis intervention services at the University Counseling and Wellness Center.
- Assistance with accommodations due to a disability with the USA Center for Educational Accessibility and Disability.
- And numerous other student services and organizations.
Find out more about the Mitchell College of Business here.
- Marketing manager
- Sales and marketing director
- Market research manager
- Advertising executive
- Brand manager
- Media buyer
- Digital marketing manager
- Social media specialist
